Looks like it's true...the Diana is making a return. Not a whole lot is known at this point, but there are some very nice shots on this Korean blog, possibly a camera tester (or a THIEF! Go thief!). This shot is from the site (I wish I had one in my hands to test out).
I'm guessing it is a Lomo thing, from the blurry Lomo logo in the background of one of the shots, and a flickr group started by Lomo's internet marketing guy.
It looks to have some interesting new features. The ability to switch between 12 and 16 shots, like a Holga. A pinhole setting...you can actually twist off the front lens! A seemingly complete absence of lightleaks (hmmm...undecided about that one). So like a Diana, but not. I'm guessing they didn't even have to buy the name or design from anyone. There are already tons of Diana clones out there...and who really owns the Diana copyright? Great Wall Camera Company? I'm not even sure that has been absolutely verified as the original build company. Who knows. Not me. Still, it looks like a fun addition to a toy camera collection. A big question is the price. I'm thinking something similar to the Holga package...around $75. The original is worth anywhere from $5 to $120, depending on where you find it and how much you are willing to pay. $60 is the most I've paid for one, the others were around $30-$35. So I guess it might be worth the price for the extra features and just because, hey, it's something new to mess around with. I was dubious when I first heard rumors about it. I'm not particularly anti-Lomography. They do what they do, and people can buy from them or not. But this new Diana+ does look pretty cool. I'm looking forward to it. Won't ever replace my Snappy, but I'll let it share my camera bag.