Monday, March 22, 2010

Impossible? Not anymore!

This post is for the three Polaroid lovers that haven't heard, but the Impossible Project had their press conference on March 22, 2010, and showed off the new Silver Shade PX100 film for SX-70 cameras.

Also to be sold is a 600 version of the monochrome integral film (same film, I assume, with a filter on the SX-70 packs?).

Eight shots for $21 is the initial U.S. price, available on March 25, 2010. Not cheap, and 10 shots would have been nice, but still...pretty sweet. A color version is planned for the summer, as well.
I wasn't part of the test team, so I don't have any experience with the film, but there is plenty of information at the Impossible Project Web site. But, quickly described by what I've read and seen: It's integral, like Time Zero and 600 film. When the print is ejected, it is blue until it develops. It is very sensitive to light and temperature until it develops (should be fun in the Arizona desert in the summer). The finished print has a soft black/brown cast, and it can be manipulated like Time Zero.

See the site for more examples of output. The first packs are labeled "First Flush". My guess is that they will work on the formulas and the film will change over time.
On a side note, Polaroid is trying to make some money from this venture by using Lady Gaga as a spokesperson and there are plans to release new (ugly) Polaroid cameras. Unfortunately, and not very forward thinking, these cameras are updates to the One600, the most basic of integral cameras...fixed focus with the flash always on.

I'm sure the plan is to make a quick buck from young, hip, "impulse buyers". But, it can't do anything but help sales of the new Impossible films. I would just buy an SX-70 on eBay or something instead of buying what is basically a point-and-shoot. Though I wouldn't be surprised if the SX-70 prices skyrocket for a bit. Just don't buy the "Model 3". All the others are generally equal...mostly just style differences and the addition of a tripod mount or strap to some.

You can read an earlier post of mine on the SX-70.

On a completely unrelated note, here is a new toy for me to play with...a 50mm lens for my Mamiya Universal! Should be crazy wide with Polaroid film...40mm or so?

Until next time. Oh, and thanks everyone. Really. Almost 250,000 individual page views on my blog. May not be big numbers for real Web sites, but for some dumbass that just rambles about cameras, it's pretty nice.

Avida zane...not sure what I'll write about next. Been slacking this year with other life things going on.


  1. Bought a sx-70 as they were making the announcements. Film is expensive, but I can't resist trying it.

  2. Which SX-70 is 'Model 3'? My SX-70 is one of the ones with the brown leather covering it. I hope that's not Model 3.

  3. it says "model 3" on the front bottom part...

  4. Anonymous9:33 AM

    Sean, getting a kick out of reading all your thoughts. If you're ever stuck for a subject, I like hearing whatever you have to say about your gear/experiences/experiments. Though not every blog needs to update daily; obviously you're doing something right. Keep it up!